Facebook provides not only a place for old and new friends to connect and share ideas as well as a taste of their lives, but also a place for businesses to engage customers and potential customers. While Facebook does not provide a blatant e-commerce platform like websites such as eBay or Etsy, Facebook does allow you to engage in conversations with customers in a way not possible elsewhere. Leveraging the unique aspects of Facebook will help increase customer loyalty and bring in new customers, leading to more sales and profits.
Instructions
1. Go to Facebook's home page and click on the link on the bottom of the page labeled "Create a Page for a Celebrity, Band or Business." Select the type of page you wish to create and select your login information for the account.
2. Fill out as much information as possible in your Facebook page's "Information" section. Tell your customers or fans that you have a Facebook page on your website, at your store, on mailings and receipts or any other forms of communication you have with your customer base.
3. Post updates on your Facebook page that engages your customer base. Tell customers to post reviews of your business on your website or other review websites, and place links on your Facebook page to the best reviews.
4. Post your product or service for sale on "Marketplace" on Facebook. Include a picture as well as a thorough description of your business and the product or service you are selling.
5. Place links to your products or services for sale on the Web on your Facebook page, on the "Information" tab. Include free samples for your Facebook fans using applications such as the music player, for example, if you are selling music. Search for applications by typing search terms into the "Search" box at the top of the window, and then click on the "Apps" link on the left side of the window.
6. Post pictures of your product, service or place of business on your Facebook page. Encourage your fans to post pictures of them using your product or service.
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