Get the Word Out for Your Nonprofit Organization
Getting the word out for your nonprofit is THE most important thing you will do for your organization. The more people who know who you are and what you do, the easier it will be for them to be involved - financially or as a volunteer.
Instructions
1. Hire a public relations professional, either full-time or as a consultatnt. Make sure you share all information possible with this person so he or she can present your nonprofit thoughtfully to the media, the community and donors.
2. Implement a year-long community awareness campaign that includes radio, print and television. This should include public-service announcements that give the public a better idea of who you are and what your organization does.
3. Look into avenues of "free" advertising - this is where "cause marketing" can come into play (see Tips).
4. Try to get the most bang for your buck if you do have to pay money to promote your agency in any way. Remember that radio, TV and print media are required by the Federal Communications Commission to run your public service announcements, so have one ready to go for them all.
5. Use direct mail but make sure your database is current. Update it, purge it and clean it up before you waste time mailing something to the wrong person. The mail campaign should correspond to the rest of the campaign message.
6. Explore nontraditional advertising, including billboards, sides of buses, bus stop seats, church bulletins, company newsletters. Get to know your community so that you can know all of the possibilities of getting the word out.
Tags: Nonprofit Organization, radio print, Word Your Nonprofit, Your Nonprofit, Your Nonprofit Organization, your organization